Marketing Expedition Podcast – Peppershock Media owners Rhea and Drew Allen are bringing their marketing expertise to the microphone. Listen in as they interview special guests, discuss trending marketing topics, and most importantly, teach you how to build your brand and your bottom line.

In this video, we cover email automation, segmentation, how to protect your email deliverability, challenges around iOS updates, and things to avoid to be successful with email marketing.

Podcast Notes:

00:00 – 00:20 “There’s a time and a place to be salesy…”
00:21 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:41 – 01:35 Kyle’s Bio
01:36 – 06:20 Marketing Essentials Moment: Culture and Branding
06:21 – 07:59 Welcome to the show, Kyle!
08:00 – 10:32 Email automation and segmentation
10:33 – 14:55 Considering the effect on your email deliverability
14:56 – 20:10 Different email marketing tools
20:11 – 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!  
20:43 – 24:28 Kyle shared some effective email strategies and tactics
24:29 – 26:25 Building up your sales process
26:26 – 30:00 The challenges with iOS updates and privacy settings
30:01 – 36:28 Have a conversation starter email
36:29 – 40:20 Things to avoid in email marketing
40:21 – 42:08 Reach out to Kyle
42:09 – 42:30 Give us a review, Enjoy your Marketing journey!
42:31 – 43:17 Join The Marketing Expedition Community today