This week on the Digital Velocity Podcast, Kyle Stout of Elevate and Scale joins Erik and Tim to discuss processes that will elevate your email marketing strategy.
Because email has been around for many years it is often neglected, but it can still be a powerful marketing tool. Kyle explains, “Email's been around for so long that we take it for granted. A lot of people think, especially in Ecom, they think that all you really need to do are these holiday sales. They're not taking time to even give some thought to the content the way they do their social content. They're the same people who are engaging with your social content are opening your emails. So, they would love to continue the conversation in the same way.”
Email marketing can offer more stability and dependability than other platforms can at this time. Kyle says, “Especially right now with so much competition on social, with paid media costs being just unpredictable and with uncertainty in the economy and everything. As a business owner, wouldn't you love to have a reliable sales channel that performs month after month and it gives you a direct line of communication to your customers, and it's this asset that you own forever and it can't be taken from you.”
It doesn’t take a great deal of additional work to improve email marketing. “All this time, whenever we've seen trends go left and right in different directions with top-of-funnel marketing, email was always there and it's been that tried and true thing and because it has always been there, I think people overlook it a little bit. They're still doing really basic stuff and they don't realize with just a little bit extra effort, they can get way better results from their email than they are now.”